BLOOMING BRANCHES

Blooming Branches is a mental health advocacy brand centered around healing, growth, and self-compassion. I developed a full brand identity that includes a logo inspired by a butterfly, symbolizing transformation and renewal. The project features illustrated quotes, social media posts, and merchandise mockups that blend nature and gentle encouragement. Through hand-drawn illustrations of animals, and a warm, nature-inspired color palette, Blooming Branches aims to remind people that growth takes time—and that it’s okay to rest, reflect, and bloom at their own pace.